How to improve the export competitiveness of BOPP color thermal sensitive synthetic paper?

To improve the export competitiveness of BOPP color thermal sensitive synthetic paper, we can start from the following aspects:

1、 Improve product quality

Adopting advanced production processes: Introducing and adopting internationally advanced production processes and technologies to ensure the stability and consistency of product quality. For example, advanced equipment such as high-efficiency extruders and high-precision coating machines are used to improve the melting efficiency, extrusion speed, and coating accuracy of products.

Strengthen quality monitoring: Establish a sound quality monitoring system to monitor and adjust various parameters in the production process in real time, ensuring that product quality meets international standards. At the same time, strengthen finished product inspection and testing to ensure that each batch of products meets high-quality standards.

2、 Reduce production costs

Optimize production process: By improving production technology and processes, energy consumption and raw material consumption can be reduced, thereby lowering production costs. For example, measures such as adopting energy-saving drying systems and optimizing production line layout can improve production efficiency and resource utilization.

Adopting environmentally friendly materials: Actively using biodegradable plastics, recycled plastics and other environmentally friendly materials to reduce the impact on the environment. The application of these materials not only helps to improve the environmental performance of products, but may also benefit from the country's tax incentives, thereby reducing production costs.

3、 Strengthen technology research and innovation

Developing new products: Continuously developing new products and technologies based on market demand and trends to meet the diverse needs of customers. For example, developing BOPP colored thermosensitive synthetic paper with special functions such as anti-counterfeiting, waterproofing, oil resistance, etc., to increase the added value of the product.

Enhance technological level: Strengthen cooperation and exchange with universities and research institutions, introduce and cultivate high-quality technical talents, and improve the technological level and innovation capability of enterprises.

4、 Expanding international markets and brand building

In depth understanding of market demand: Strengthen research and analysis of the target market, understand the needs and preferences of local customers, as well as the situation of competitors, and provide a basis for formulating targeted market strategies.

Strengthen brand promotion and advertising: actively participate in international exhibitions, industry forums, and other activities to enhance brand awareness and influence. At the same time, online promotion and marketing are conducted through channels such as social media and e-commerce platforms to expand sales channels and customer base.

Establish a comprehensive after-sales service system: provide timely and professional after-sales service and technical support, enhance customer trust and loyalty. At the same time, collect customer feedback and suggestions, and continuously improve the quality of products and services.

5、 Pay attention to policy developments and trade risks

Closely monitor policy developments: timely understand and grasp changes in relevant policies and regulations at home and abroad, as well as changes in the international trade environment, to provide policy support and guarantees for the export business of enterprises.

Strengthen trade risk management: Establish a sound trade risk management system, identify and evaluate potential trade risks, and take corresponding risk prevention and control measures. For example, measures such as purchasing export credit insurance and establishing an accounts receivable management system can be taken to reduce trade risks.

In summary, improving the export competitiveness of BOPP color thermosensitive synthetic paper requires multiple aspects, including improving product quality, reducing production costs, strengthening technological research and innovation, expanding international markets and brand building, and paying attention to policy dynamics and trade risks. The implementation of these measures will help enhance the competitiveness and market share of Chinese BOPP color thermosensitive synthetic paper in the international market.