What are the barriers faced by new entrants entering the PET matte silver thermal paper industry?

The barriers faced by new entrants entering the PET matte silver thermal paper industry mainly include the following aspects:

1、 Technical barriers

The production of PET matte silver thermal paper involves complex technologies and processes, including material selection, coating technology, printing technology, etc. New entrants need to invest a lot of time and funds in technology research and equipment introduction to ensure that product quality and performance meet market demand. In addition, with the continuous advancement and upgrading of industry technology, new entrants need to continue to pay attention to and keep up with technological development trends, otherwise they are easily eliminated by the market.

2、 Market access barriers

Customer certification: Before entering the market, new entrants need to undergo strict assessment and certification from downstream customers, including production scale, research and development design capabilities, product quality stability, market response speed, and other aspects. This process is usually time-consuming and costly.

Brand loyalty: Due to the existence of some well-known brands and long-term customer relationships in the PET matte silver thermal paper industry, it is difficult for new entrants to break this brand loyalty and customer relationship network in a short period of time.

3、 Financial barriers

The production and operation of PET matte silver thermal paper industry require a large amount of capital investment, including raw material procurement, production equipment procurement, technology research and development, market promotion, and other aspects. New entrants need to have sufficient financial strength to support these investments, otherwise it will be difficult to establish a foothold in the market.

4、 Supply chain barriers

Raw material supply: The production of PET matte silver thermal paper requires specific raw materials, and the supply of these raw materials may be affected by various factors such as geography, environmental policies, and price fluctuations. New entrants need to establish stable raw material supply channels to ensure production continuity and stability.

Logistics delivery: As PET matte silver thermal paper is usually used for specific printing needs such as bills, labels, etc., the timeliness and accuracy of logistics delivery are also crucial. New entrants need to establish a comprehensive logistics and distribution system to meet customer needs.

5、 Environmental barriers

With the increasing awareness of environmental protection and the strengthening of environmental policies, the PET matte silver thermal paper industry is also facing increasingly strict environmental requirements. New entrants need to invest more resources in developing environmentally friendly products and production processes to ensure compliance with relevant regulations and standards. This increases the cost burden and market entry difficulty for new entrants.

In summary, new entrants entering the PET matte silver thermal paper industry face barriers in technology, market access, funding, supply chain, and environmental protection. In order to successfully enter the market and establish a foothold, new entrants need to fully understand these barriers and develop corresponding response strategies.