2023-2028 China self-adhesive sticker industry investment analysis and "Fourteen five" development o

2023-2028 China self-adhesive sticker industry investment analysis and "Fourteen five" development opportunities

I. Industry investment analysis

1. Market size and growth trend

China's self-adhesive sticker industry has continued to grow rapidly in recent years, and the market size has continued to expand. According to the data, from 2017 to 2023, the market size of China's self-adhesive label industry increased from 16.822 billion yuan to 31.881 billion yuan, and the demand also increased from 5.51 billion square meters to 9.28 billion square meters. It is expected that in the next few years, with the expansion of the retail market, especially the rise of e-commerce, as well as food safety and product traceability requirements, the demand for self-adhesive stickers will further increase.

2. Competitive landscape

At present, the competitive pattern of China's self-adhesive sticker industry shows diversified characteristics, both large enterprises occupy a leading position in the market through technological innovation and brand advantages, and many small and medium-sized enterprises seize market share through price competition. However, with the intensification of market competition, the improvement of technical level and product quality will become the key for enterprises to gain more market share.

3. Investment risks and opportunities

Investment risk: mainly includes policy risk, technical risk, supply and demand risk and macroeconomic fluctuation risk. Changes in the policy environment, rapid iteration of technological progress, uncertainty in market demand and fluctuations in the macroeconomic situation may have an impact on the sticker industry.

Investment opportunities: On the one hand, with the increase in demand for high-quality packaging and brand identity in industries such as e-commerce, retail, food and beverage, pharmaceutical and personal care products, the market potential of self-adhesive stickers is huge; On the other hand, the development of digital printing technology has reduced the cost of plate making, improved production efficiency and personalized customization capabilities, and provided new growth points for enterprises.

Second, "14th Five-Year Plan" development opportunities

1. Policy environment support

The "14th Five-Year Plan" period is a crucial period for China to move from building a moderately prosperous society in all respects to basically realizing socialist modernization. The "14th Five-Year Plan" emphasizes the innovation-driven development strategy and green development concept. As an important part of packaging materials, the self-adhesive sticker industry will benefit from the policy's support for environmental protection, efficient and intelligent packaging materials.

2. Regional development opportunities

The Yangtze River Delta Economic Belt, the Pearl River Delta Economic belt and the Bohai Rim economic circle will be an important market for the development of the sticker industry. These regions have a sound industrial chain and huge market demand, which provides a broad space for development of self-adhesive sticker enterprises. At the same time, with the advancement of regional economic integration, inter-regional cooperation and exchanges will be more frequent, which is conducive to enterprises to expand the market.

3. Technological innovation and industrial upgrading

During the "14th Five-Year Plan" period, technological innovation will become a key force to promote the development of the self-adhesive sticker industry. Enterprises should strengthen technology research and development and innovation capacity building, improve the added value of products and market competitiveness. At the same time, with the wide application of digital printing, intelligent manufacturing and other technologies, the self-adhesive sticker industry will achieve industrial upgrading and transformation.

4. Diversified market demand

With the increasingly diversified and personalized consumer demand, the self-adhesive sticker industry will face more market opportunities. Enterprises should adjust the product structure and service model in a timely manner according to the changes in market demand to meet the application needs of different fields and scenarios. For example, in the application of daily chemical, pharmaceutical, supermarket and logistics industries, the demand for self-adhesive stickers will continue to grow.

Iii. Conclusion

In summary, 2023-2028 China's self-adhesive sticker industry has broad investment prospects and development opportunities. Under the guidance of the "14th Five-Year Plan", enterprises should seize the favorable opportunities of policy environment support, regional development opportunities, technological innovation and industrial upgrading, and market demand diversification, strengthen internal management and innovation capacity building, improve product quality and service level, in order to meet the challenges of market competition and seize new development opportunities.