Self-adhesive sticker industry analysis

2024-07-12 13:57
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Self-adhesive sticker industry analysis can be carried out from multiple dimensions such as market size, application field, and development trend. Here's a detailed breakdown of the industry:


First, market size

Global market size: According to the latest data, the global self-adhesive market size reached 13.94 billion US dollars in 2023, and is expected to reach 19.86 billion US dollars by 2025, with a compound annual growth rate of 5.7%. This shows that the global self-adhesive sticker industry is in a steady growth stage.

China's market size: As an important economy in the Asia-Pacific region, the market size of self-adhesive stickers has exceeded 28.4 billion yuan, and is still growing. The growth of the Chinese market is mainly due to the rapid development of the economy, the increase in consumer demand and the wide application of self-adhesive stickers in all walks of life.

2. Application field

Self-adhesive stickers are widely used in many industries because of their convenience, universality and durability:


Packaging industry: The demand for self-adhesive labels in the packaging industry is very large, can be used in the packaging of food, beverages, cosmetics, pharmaceuticals and other products, play a role in identification, information transmission and brand promotion.

Retail industry: Self-adhesive labels are also widely used in the retail industry, such as commodity pricing, promotional information, bar codes, etc., to help retailers carry out inventory management, sales monitoring and other work.

Pharmaceutical industry: The pharmaceutical industry's demand for self-adhesive labels is mainly used for drug packaging, bottle identification, drug instructions, etc., and the labels need to have chemical resistance and moisture resistance.

Logistics industry: The logistics industry needs a large number of self-adhesive labels for express packages, cargo distribution, item tracking and other links to provide unique identification code, bar code, two-dimensional code and other information.

Other industries: Self-adhesive labels are also widely used in automotive manufacturing, electronic products, chemical and other fields, for product identification, serial numbers, warning signs and other aspects.

Third, development trend

Intelligent: With the continuous development of technologies such as the Internet of Things and big data, self-adhesive labels will gradually realize intelligent applications. By embedding sensors, two-dimensional code and other technologies in the label, product traceability, management, identification and other functions can be achieved, and the added value and competitiveness of the product can be improved.

Environmental protection and sustainable development: Environmental protection and sustainable development will become an important direction of the sticker industry. The use of environmentally friendly materials, reduce waste generation, and improve energy efficiency will become an important trend in the development of the industry. The development of digital printing technology also provides new opportunities for environmental protection and sustainable development.

Digitalization and personalization: With the popularization of the Internet and smart devices, the self-adhesive sticker industry is developing in the direction of digitalization. The increasing demand for personalization will also promote the personalized development of self-adhesive stickers. Digital printing technology can achieve personalized customization, small batch production and fast delivery to meet the individual needs of consumers.

Technological innovation: The sticker industry will continue to promote technological innovation and improve product quality and production efficiency. The introduction of automation and intelligent production equipment will further improve production efficiency and reduce costs.

4. Market competition pattern

China's self-adhesive sticker industry market competition is fierce, the main enterprises include Zhongshan Fuzhou Adhesive Products Co., LTD., Guangdong Guanhao high-tech Co., LTD., Huizhou Haoming Technology Co., LTD. These enterprises occupy an important position in the industry with their advantages such as technical strength, product quality and market share. At the same time, with the increasing market demand and the emergence of new enterprises, the market competition pattern will continue to change.


In summary, the self-adhesive sticker industry has broad market prospects and development space. With the continuous progress of technology and the deepening of the concept of environmental protection, the industry will develop in the direction of intelligence, environmental protection and sustainability. At the same time, the increase in personalized demand will also promote the personalized development of the industry. Enterprises should actively seize market opportunities, strengthen technological innovation and market expansion in order to maintain competitiveness and achieve sustainable development.