Coated paper self-adhesive label industry customer demand analysis

The customer demand analysis of coated paper self-adhesive label industry can be carried out from the following aspects:

First, basic needs

1.Stickiness and durability: Customers have high requirements for the stickiness and durability of coated paper self-adhesive labels, and hope that the labels can be firmly pasted on a variety of substrates, and can maintain a long service life under various environmental conditions.

2.Print effect: Print effect is one of the key concerns of customers, including print clarity, color restoration, etc. High-quality printing results can enhance the overall image and quality of the product.

3.Size and shape: Customers often need to choose the appropriate label size and shape according to the specific application scenario, so the industry needs to provide a variety of size and shape options to meet the needs of different customers.

Second, personalized and customized needs

1.Design diversification: With the intensification of market competition and the diversification of consumer demand, customers have also put forward higher requirements for the design of labels. They want labels to reflect the characteristics and brand image of the product, so the industry needs to provide a variety of design solutions and customized services.

2.Materials and processes: In addition to basic paper materials, customers may also have special materials and processes, such as water, oil, high temperature and other characteristics. These special needs require the industry to provide corresponding solutions.

Third, industry application requirements

1.Daily chemical industry: Daily chemical products have higher requirements for the sophistication and attractiveness of the label, and the self-adhesive label needs to be able to perfectly reflect the characteristics and brand image of the product. Therefore, customers in the daily chemical industry have high requirements for the design, color and printing quality of coated paper self-adhesive labels.

2.Pharmaceutical industry: The pharmaceutical industry has strict requirements for the standardization and safety of labels, and self-adhesive labels need to comply with relevant regulations and standards, such as GMP certification. At the same time, the pharmaceutical industry also requires labels to have clear graphics and strong adhesive effects to ensure the integrity and traceability of drug packaging.

3.Anti-counterfeiting industry: In the anti-counterfeiting industry, self-adhesive labels are widely used in anti-counterfeiting labels of alcohol, food, medicine and other products. Customers have high requirements for the anti-counterfeiting performance, readability and durability of anti-counterfeiting labels to ensure the authenticity and safety of products.

4.Logistics warehousing: The demand for labels in the logistics warehousing industry is mainly reflected in cargo tracking, classification and inventory management. Customers require labels that are resistant to friction, heat and corrosion to cope with harsh storage environments and ensure that labels remain legible over long periods of time.

Fourth, environmental protection and sustainability needs

With the improvement of environmental awareness and the continuous improvement of regulations and policies, customers' demand for environmentally friendly coated paper self-adhesive labels is also increasing. They want the label material to be recyclable or biodegradable to reduce environmental pollution.

In summary, the customer demand of coated paper self-adhesive label industry shows a trend of diversification, individuation and environmental protection. In order to meet these needs, the industry needs to continuously strengthen technology research and development and market expansion capabilities to provide better products and services. At the same time, it is also necessary to pay attention to changes in regulations and policies and changes in market demand to timely adjust product structure and marketing strategies to adapt to market changes and development trends.