What are the characteristics of the application of tag coated paper in the garment industry?

The application of tag coated paper in the clothing industry has many characteristics, which are not only reflected in its material characteristics, but also related to its role in clothing brand publicity, product information display and consumer experience. The following are detailed features:

1. Superior material characteristics

Good printing effect: the whiteness and gloss of the coated paper are very good, and when printing or printing, the pictures and pictures can reflect the three-dimensional sense, and the color reduction is high, which is very suitable for printing high-quality clothing tags.

Smooth surface: smooth surface of coated paper, good ink absorption, conducive to printing a clear, delicate graphic effect, improve the overall visual effect of the tag.

Strong adaptability: coated paper has good adaptability to a variety of printing processes, such as laser, percussion, concave, UV, hot printing, laminating, etc., which can meet the diverse needs of different brands for tag design.

2. The brand publicity effect is remarkable

Enhance brand image: high-quality coated paper tags can reflect the professionalism and high-quality pursuit of clothing brands, thereby enhancing the brand image.

Continuous publicity: As a pop (selling point advertising), the tag not only plays a publicity role in the sales process, but also can continue to play a brand publicity role after the purchase, and broaden the publicity field.

3. Comprehensive product information display

Strong information carrying capacity: the coated paper tag can clearly display important information such as the material, size and washing instructions of the clothing, which is convenient for consumers to understand and choose.

Design diversity: The design of coated paper tags can be diversified, including different shapes (such as strip, fold, circle, etc.), patterns and color matching to better attract consumer attention and convey product information.

4. Consumer experience optimization

Enhance the shopping experience: The exquisite coated paper tag can enhance the shopping experience of consumers and enhance their sense of identity and goodwill towards the brand.

Facilitate purchasing decisions: The detailed information on the tag helps consumers make more informed purchasing decisions and reduces the likelihood of a return or exchange.

5. Remarkable economic benefits

High cost efficiency: Although the price of coated paper is relatively high, its excellent printing effect and adaptability make the overall production cost of the tag under control, while improving the added value of the product.

Promote sales: As a silent salesman of clothing, high-quality tags can effectively promote the sales of clothing goods and bring greater economic benefits to the brand.

In summary, the application of tag coated paper in the clothing industry has the characteristics of superior material characteristics, remarkable brand publicity effect, comprehensive product information display, consumer experience optimization and significant economic benefits. These characteristics make the coated paper tag become one of the important tools for clothing brands to enhance brand image and promote sales.