What are the challenges facing the development of the tag coated paper industry?

The development of the tag coated paper industry faces many challenges, mainly including the following aspects:

1. Market competition intensifies

Industry entrants increase: With the growth of coated paper market demand, more and more enterprises enter the market, resulting in increased market competition. In order to compete for market share, enterprises may adopt strategies such as price wars to further compress profit margins.

Product homogenization: Some enterprises lack of innovation in product development, resulting in serious product homogenization, which is difficult to meet the increasingly diversified needs of consumers.

2. Price fluctuation of raw materials

Pulp price fluctuation: The main raw material of coated paper is pulp, and its price is affected by factors such as supply and demand in the international pulp market and raw material cost, and fluctuations are more frequent. This has brought some challenges to the cost control and price setting of coated paper production enterprises.

Environmental policy impact: With the tightening of environmental protection policies, the supply of some raw materials may be restricted, further pushing up costs.

3. Impact of digital printing technology

The rapid development of digital printing technology: the continuous development and maturity of digital printing technology makes digital printing have a larger market space in the field of short edition printing and personalized customized printing. This has impacted the market demand for traditional copper plate printing to a certain extent.

Print quality and efficiency competition: Although copper plate printing has its unique advantages in print quality and special effects, the fast, flexible and low-cost characteristics of digital printing make it more competitive in some areas.

4. Improvement of environmental protection requirements

Strict environmental regulations: With the continuous improvement of social awareness of environmental protection, environmental regulations are increasingly strict. The coated paper industry needs to increase the research and development and application of environmental protection technology to reduce environmental pollution and resource waste in the production process.

Green production transition: Enterprises need to achieve green production transition to meet the market demand for environmentally friendly products.

5. Changes in market demand

The impact of the Internet on the demand for printed matter: the rapid development of the Internet has reduced the demand for some traditional printed matter, such as the trend of online leading to the decline in the demand for business printing products.

Consumption upgrade and personalized demand: With the increase of consumption upgrade and personalized demand, the coated paper industry needs to provide more high-quality, high value-added printing products and services to meet market demand.

6. Technological innovation and brand building

Insufficient technological innovation: some enterprises have insufficient investment in technological innovation, resulting in a decline in product competitiveness.

Brand building lag: brand is one of the important means of enterprise competition. However, some enterprises lag behind in brand building, and it is difficult to stand out in the fierce market competition.

To sum up, the development of the tag coated paper industry is facing multiple challenges such as intensifying market competition, fluctuating raw material prices, the impact of digital printing technology, the improvement of environmental protection requirements, changes in market demand, and technological innovation and brand building lag. In order to meet these challenges, enterprises need to strengthen technological innovation, improve product quality and service level, actively expand the international market and strengthen brand building.