The performance of China's long-acting heat-sensitive label enterprises in the international market is increasingly prominent, and the following is a specific analysis of its performance:
First, market size and growth
Market size: According to the data released by the Report Hall (Yubo Report Hall), the global thermal paper market size in 2023 reached 1.37 billion yuan, and the Chinese thermal paper market size reached 337 million yuan. With the rapid development of e-commerce and logistics industry, the demand for thermal label paper has shown a continuous upward trend. Especially in the retail industry, China's retail thermal label consumption increased from 3 billion in 2019 to 4 billion in 2021, an increase of 33%, reflecting the strong market demand.
Market growth: China's thermal paper market is expected to expand further and is expected to reach 10 billion yuan by 2025. This growth trend shows that China's long-term thermal label enterprises have great potential for development in the international market.
Second, international competitiveness
Technical strength: China's long-term thermal label enterprises have achieved remarkable results in technology research and development, and continue to introduce high-performance, high-quality products. These products have strong competitiveness in the international market and can meet the needs of different industries and different scenarios.
Brand influence: Some Chinese long-term thermal label enterprises have established their own brands, and enjoy a certain visibility in the international market. These enterprises continue to enhance their brand influence by participating in international exhibitions and expanding overseas sales channels.
Third, export situation
Export volume growth: With the improvement of the technical strength and product quality of China's long-term thermal label enterprises, its export volume is also increasing. These products are exported to North America, Europe, Southeast Asia and other countries and regions, by the local market recognition and welcome.
Diversification of export market: China's long-term thermal label enterprises in the international market export market shows a trend of diversification. In addition to the traditional North American and European markets, the company is also actively expanding Southeast Asia, Africa and other emerging markets to reduce the risk of dependence on a single market.
Fourth, challenges and opportunities
Challenges: Despite the increasingly prominent performance of China's long-acting thermal label enterprises in the international market, they still face some challenges. For example, the uncertainty of the international trade environment, technical barriers, lack of brand awareness and other issues may have a certain impact on the development of enterprises.
Opportunities: With the continuous development of the global e-commerce and logistics industry, as well as the increase in consumer demand for high-quality and high-performance label paper, China's long-term thermal label paper enterprises will usher in more development opportunities in the international market. At the same time, the support of national policies and the continuous improvement of industry standards will also provide a strong guarantee for the development of enterprises.
Fifth, typical enterprise performance
In China's long-term three thermal label paper enterprises, some large-scale, strong technical strength of the enterprise has successfully entered the international market, and achieved certain results. For example, Suzhou Jinhuasheng, Henan Jianghe Paper, Guangdong Guanhao, Shandong Chenming, Wanbao Ruida and other enterprises are the leaders in the domestic thermal paper industry, and also have a certain competitiveness in the international market.
In summary, the performance of China's long-term thermal label enterprises in the international market is increasingly prominent, and the market size and export volume are increasing. In the future, with the further improvement of technical strength and product quality, as well as the continuous expansion of the international market, these enterprises are expected to achieve more excellent results in the international market.