What are the concerns of customers in the sales process of colored thermal label paper?

2024-11-19 17:03
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In the sales process of colored thermal label paper, customer concerns usually involve multiple aspects. The following is a detailed summary of these issues:


1、 Product Quality and Performance

Printing effect: Customers are concerned about whether the printing effect of colored thermal label paper is clear, whether the colors are bright and long-lasting.

Weather resistance: The performance of label paper in different environments, such as waterproof, oil resistant, wear-resistant, tear resistant, etc., is a key concern for customers.

Environmental performance: With the increasing awareness of environmental protection, customers are paying more and more attention to the environmental performance of label paper, such as whether it is biodegradable and whether it contains harmful substances.

2、 Price and Cost

Price competitiveness: Customers will compare the prices of different brands and specifications of colored thermal label paper to choose the most cost-effective product.

Cost effectiveness: Customers will consider factors such as the lifespan and printing efficiency of label paper to evaluate its cost-effectiveness.

3、 Service and after-sales

Delivery speed: Customers are concerned about the delivery speed of their orders to ensure that their production or operational plans are not affected.

After sales service: Customers expect to receive fast and professional after-sales service to solve problems encountered during use.

4、 Brand and reputation

Brand awareness: Customers tend to choose brands with high visibility and good reputation to ensure product and service quality.

Reputation evaluation: Customers will review evaluations or feedback from other customers to assess the brand's reputation and reliability.

5、 Customization and flexibility

Customization requirements: Customers may need to customize the size, shape, color, etc. of label paper according to their specific needs.

Flexibility: Customers expect suppliers to be able to flexibly respond to changes in their orders, such as adjusting order quantities, delivery times, etc.

6、 Compliance and Certification

Industry standards: Customers are concerned about whether the label paper meets the standards and requirements of the relevant industry or country.

Certification status: Customers will check whether the product has obtained relevant certifications, such as environmental certification, quality certification, etc., to ensure its legality and reliability.


In summary, during the sales process of colored thermal label paper, customers are concerned about multiple aspects including product quality and performance, price and cost, service and after-sales, brand and reputation, customization and flexibility, as well as compliance and certification. In order to meet the needs of customers, suppliers should continuously improve product quality and service levels, while paying attention to market dynamics and changes in customer demands, in order to provide more competitive products and services.